Built on 300,000+ learners of experience · Arabic-native · MENA-first

The LMS built by the people
who've trained your industry

Starh Academy built learning infrastructure for Dubai Driving Center, Wafeq, and Saudi Arabia's national driving school programme. Now it's a platform any team can deploy in minutes — with an AI Instructor on every course.

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Sales Techniques

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📖 Lesson mode — I've read this lesson

Great question! The SPIN technique works best when you let the customer articulate the problem themselves rather than stating it for them...

Trusted by teams across MENA

Dubai Driving CenterWafeqEmirates TransportSaudi Transport MinistrySaveFastCareablement
Government
SaaS / Tech
Transport
Compliance & HSE
Corporate L&D
Hospitality

Track record

Not our first time building this

Starh Academy has spent years building learning infrastructure manually for MENA organisations at government scale. Starh AI is that same methodology — packaged so any team can deploy it themselves.

300,000+

Learners trained across MENA

62% → 84%

Theory pass rate improvement, Dubai Driving Center

↓52%

Support tickets at a high-growth MENA SaaS after L&D deployment

These results were achieved through Starh Academy consulting engagements. Starh AI productizes the same infrastructure.

What makes us different

Two things no other LMS has

Everything TalentLMS or Docebo does — plus two AI-native superpowers that can't be bolted on after the fact.

AI Instructor on every course

Every lesson has a live AI instructor your learners can ask anything. Powered by Claude, grounded in your course content via RAG. In English or Arabic. The equivalent of a 1:1 tutor — for every learner, on every lesson, at no extra cost.

Unlimited queries — no credit limits

Voice Scenario Builder

Assess any skill conversationally — not just soft skills. Compliance procedures, technical troubleshooting, leadership conversations, sales negotiation, knowledge checks. The learner speaks; the AI character responds; your rubric scores it automatically. Works for hard skills and technical skills too.

Hard skills · Soft skills · Technical skills · Compliance

Arabic-native RTL

Full right-to-left layout, Cairo Arabic font, and per-user language switching. English-speaking managers and Arabic-speaking frontline staff in the same org — simultaneously. Not machine translation: native architecture from day one.

EN + AR + Urdu supported
Courses + sections + lessons
Video (Mux)
Quizzes
SCORM 1.2 + 2004
Certificates
Branded portal
Custom domain
Automations
Bulk enrolment
Reports

Platform

One platform. Three entry points.

Same codebase, same AI, same billing. A customer who starts with Learn can unlock Assess later — without buying a new tool.

L&D / HR Teams

Replace your LMS

Build courses, enrol your team, issue certificates. AI Instructor answers every learner question in English or Arabic. Everything TalentLMS does, plus the AI layer they can't bolt on.

See LMS features

Hiring Teams

Pre-screen at scale

Create a voice assessment campaign. Paste the link in your job posting. Candidates complete the scenario without a Starh account — you see ranked skill scores before the first interview.

Learn about Assess Mode

Training Companies

Sell your expertise

Your branded portal. Your courses. Learners pay by card — you keep 90%. Graduates receive a verifiable Readiness Certificate employers can check with one click.

Learn about Commerce Mode

How it works

Up and running in under an hour

01

Build your course

Upload video, documents, or quizzes. Add a voice scenario as a lesson type. Drop in your SCORM package. The AI Instructor reads all your content automatically and is ready to answer learner questions.

02

Enrol your team

Assign to individuals, groups, or let the platform auto-enrol on lifecycle events. Learners access in English or Arabic on any device. No additional software to install.

03

Track improvement

Per-learner, per-team, per-course dashboards. At-risk flags for learners falling behind. Certificates issued automatically on completion with public verification URLs anyone can check.

Pricing

Flat pricing. AI included. No credits.

TalentLMS Pro gives you 15,000 AI credits per month. We give you unlimited. One round number. No per-seat math.

$199/month

Up to 50 users

Annual: $169/month (save 15%)

Full LMS for small teams.

  • Full LMS — courses, video, quizzes, SCORM, certs
  • AI Instructor (unlimited — no credit limits)
  • Voice Scenario Builder
  • Arabic RTL + bilingual support
  • Email notifications + bulk import
  • Reports dashboard
  • 14-day free trial
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Most popular
$449/month

Up to 150 users

Annual: $382/month (save 15%)

For growing L&D teams.

  • Everything in Starter
  • Advanced analytics
  • Course discussions + direct messages
  • Learning paths + prerequisites
  • Custom domain (learn.yourcompany.com)
  • Automations rules engine
  • AI nudge dashboard + learning streaks
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Custom

150+ users

For large organisations.

  • Everything in Growth
  • SSO / SAML + SCIM provisioning
  • HRIS sync (Rippling, BambooHR)
  • White-label + SOC2 audit pack
  • Dedicated CSM + SLA
  • Roadmap influence
  • Custom integrations
Contact us

Annual prepayment: 15% discount. Bank transfer / wire accepted for first customers.

Hiring at scale? Assessment Credits from $75 for 50 candidate assessments — separate from learner seats.

In their words

What our clients say

The quality of instructional design was exceptional. Multi-audience academy built for partners, customers, and staff — all from one platform.

VP Customer Experience

Wafeq

They transformed our classroom safety training into a blended programme. The cost savings were immediate.

CEO

SaveFast

UAE's first driving school eLearning platform. RTA formally recognised the programme. Theory pass rates went from 62% to 84%.

QHSE Manager

Dubai Driving Center

About

Built by practitioners, not theorists

Starh Academy has been building learning infrastructure across MENA since before the AI wave hit — for government programmes, IPO-stage companies, and national eLearning standards affecting hundreds of thousands of learners. Our founder has run L&D at some of the region's fastest-growing companies and seen firsthand where every LMS falls short. Starh AI is that experience, packaged into a platform any team can deploy in 30 minutes.

300,000+
Learners trained
8+
Countries active
14 days
Free trial

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